G-SHOCK's "LIVE THE HEARTBEAT" event runs September 18–20, 2026 at AEON Mall Binh Tan, Ho Chi Minh City, showcasing the Luxe Black 2100 Series (octagonal design, all-black colorway) alongside the BOLD CAMO and ICONIC lines. The event blends fashion with street culture through activities like Tougher Than Your Hit, Skate Your Style, a photo booth, and mini-games. Highlights over the three days include the STREET FORCE VIETNAM QUALIFIER and a street-fashion runway featuring 30 models, plus hands-on product trials.
Marie Claire Vietnam offers a diversified cover system, featuring personalities across fashion, entertainment, culture, business, and lifestyle, with formats tailored to different editorial and brand objectives.
For Lancôme’s global “What If You Could Choose Your Age” campaign, Lancôme Vietnam partnered with Marie Claire Vietnam on an editorial feature spotlighting four confident, empowered women who embrace self-love and define aging on their own terms. The project introduced the science and innovation behind Serum Longevity MD, while celebrating a more personal and positive perspective on age and beauty.
The gemstone emerges as a poetic metaphor for resilience, sacrifice, and the ever-evolving journey of becoming. Inspired by this spirit, Marie Claire Vietnam and CAO Fine Jewellery draw upon the image of “Ngọc” - both a name and a gemstone to uncover the stories of women in the “Ngọc Trong Đá” campaign.
Marie Claire Power Trip is a 48-hour immersive journey celebrating connection, inspiration, and the power of women supporting women.
Saigon Fashion Runway is a fashion event series developed by STYRE Agency, dedicated to connecting fashion brands with local and international fashion communities through contemporary and immersive experiences.
SR Digital Cover is a signature editorial project by Style Republik (now STYRE), celebrating the individuals and brands shaping Vietnam’s fashion and beauty landscape through their creativity, influence, and distinctive contributions.
STYRE Agency translated the spirit of Pandora’s Essence of Summer collection into a vibrant visual campaign, creating imagery that captures the collection’s seasonal character while putting the jewelry at the center.
MC Night Out Series is a recurring event series by Marie Claire Vietnam, bringing together fashion, music, and gastronomy in immersive, multi-sensory experiences that connect and celebrate the creative community.
Marie Claire Vietnam secured one of the few Southeast Asian editorial seats at CHANEL Métiers d'art 2026 show in Seoul - and turned a single invitation into a full multi-platform package.
Marie Claire Vietnam partnered with YSL Beauty as the official media partner for the launch of the YSL LOVENUDE lipstick collection.
In celebration of Mother's Month, Marie Claire Vietnam partnered with Pandora on the “Garden of Dreams – Where Love Nurtures Dreams” campaign, telling the stories of three mothers whose unique journeys reflect different expressions of womanhood, resilience, and personal growth.
Marie Claire Privé is Marie Claire Vietnam's exclusive event series, thoughtfully curated for a select community of distinguished guests through refined, personalized experiences.
An annual awards campaign under “Local Pride – Honoring Vietnamese Values,” founded by Style Republik (now STYRE).
STYRE Agency produced an editorial photo series and content for AHC Skin Game 2026, exploring rejuvenation as a strategic “game” that requires focus, precision, and control over time.
Marie Claire Vietnam partnered with LOTTE Department Store to present Women in Art as part of the Hanoi Creative Design Festival 2026, celebrating the role of art and aesthetics in contemporary life.
On the occasion of International Women’s Day, March 8, Tiffany & Co. collaborates with Marie Claire Vietnam on a campaign celebrating the inner strength of modern women - a strength forged through time, lived experiences, and the profound connections that shape their lives.
STYRE Agency hosted the Fashion Roundtable as part of the VIATT exhibition, taking on event organization and communications to connect fashion industry professionals and facilitate industry discussions.
Pioneering Vietnam's first fully digital fashion magazine experience, Marie Claire Vietnam Digital Issue transforms the traditional magazine into an immersive digital editorial format, where fashion, imagery, and storytelling are thoughtfully crafted for the online medium.
STYRE Agency was responsible for the production and event operations of BIDU Awards 2025, organized by BIDU to celebrate outstanding creators, brands, and partners on its e-commerce platform.
SR Celebrating Local Pride is a fashion runway dedicated to Vietnamese local brands, held every May and November by Style Republik (now STYRE).
STYRE Agency delivered 360° execution for Market54’s first Ho Chi Minh City pop-up store, from space production and opening-day activation to event communications at PARC MALL.
Hosted by Faslink, the Mặc "Thơm" exhibition showcased PINALINA™ through a multisensory experience blending nature, technology, and Vietnamese identity, with Style Republik (now STYRE) serving as the production and media partner.
STYRE Agency organized and managed communications for the panel discussion “How Is TikTok Reshaping Consumer Trends?”, in collaboration with WGSN, bringing together industry experts to explore TikTok’s growing influence on consumer behavior, trends, and the future of retail.
STYRE Agency organized and managed communications for the seminar “Opportunities for Vietnamese Fashion to Go Global at CHIC Fashion Fair”, in collaboration with CHIC Fashion Fair, attracting 100+ attendees from across Vietnam’s fashion industry.
