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News & Case Studies.

Marie Claire Vietnam x Lancôme - What if you could choose your age?
Case Study

Marie Claire Vietnam x Lancôme - What if you could choose your age?

For Lancôme’s global “What If You Could Choose Your Age” campaign, Lancôme Vietnam partnered with Marie Claire Vietnam on an editorial feature spotlighting four confident, empowered women who embrace self-love and define aging on their own terms. The project introduced the science and innovation behind Serum Longevity MD, while celebrating a more personal and positive perspective on age and beauty.

Aug 2026

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Marie Claire Vietnam x CAO Fine Jewellry - Ngọc Trong Đá
Case Study

Marie Claire Vietnam x CAO Fine Jewellry - Ngọc Trong Đá

The gemstone emerges as a poetic metaphor for resilience, sacrifice, and the ever-evolving journey of becoming. Inspired by this spirit, Marie Claire Vietnam and CAO Fine Jewellery draw upon the image of “Ngọc” - both a name and a gemstone to uncover the stories of women in the “Ngọc Trong Đá” campaign.

Aug 2026

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Marie Claire Power Trip
Events

Marie Claire Power Trip

Marie Claire Power Trip is a 48-hour immersive journey celebrating connection, inspiration, and the power of women supporting women.

Aug 2026

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Saigon Fashion Runway
Events

Saigon Fashion Runway

Saigon Fashion Runway is a fashion event series developed by STYRE Agency, dedicated to connecting fashion brands with local and international fashion communities through contemporary and immersive experiences.

Jul 2026

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SR Digital Cover
Fashion

SR Digital Cover

SR Digital Cover is a signature editorial project by Style Republik (now STYRE), celebrating the individuals and brands shaping Vietnam’s fashion and beauty landscape through their creativity, influence, and distinctive contributions.

Jul 2026

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MC Night Out Series
Events

MC Night Out Series

MC Night Out Series is a recurring event series by Marie Claire Vietnam, bringing together fashion, music, and gastronomy in immersive, multi-sensory experiences that connect and celebrate the creative community.

Jun 2026

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CHANEL Métiers d'art 2026 in Seoul
Case Study

CHANEL Métiers d'art 2026 in Seoul

Marie Claire Vietnam secured one of the few Southeast Asian editorial seats at CHANEL Métiers d'art 2026 show in Seoul - and turned a single invitation into a full multi-platform package.

May 2026

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Marie Claire Vietnam x YSL Beauty - YSL LOVENUDE HOTEL
Case Study

Marie Claire Vietnam x YSL Beauty - YSL LOVENUDE HOTEL

Marie Claire Vietnam partnered with YSL Beauty as the official media partner for the launch of the YSL LOVENUDE lipstick collection.

May 2026

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Marie Claire Vietnam x PANDORA - GARDEN OF DREAMS
Case Study

Marie Claire Vietnam x PANDORA - GARDEN OF DREAMS

In celebration of Mother's Month, Marie Claire Vietnam partnered with Pandora on the “Garden of Dreams – Where Love Nurtures Dreams” campaign, telling the stories of three mothers whose unique journeys reflect different expressions of womanhood, resilience, and personal growth.

May 2026

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Marie Claire Privé
Events

Marie Claire Privé

Marie Claire Privé is Marie Claire Vietnam's exclusive event series, thoughtfully curated for a select community of distinguished guests through refined, personalized experiences.

Apr 2026

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SR Fashion Awards
Awards

SR Fashion Awards

An annual awards campaign under “Local Pride – Honoring Vietnamese Values,” founded by Style Republik (now STYRE).

Mar 2026

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Marie Claire Vietnam x LOTTE Department Store - Women in Art
Case Study

Marie Claire Vietnam x LOTTE Department Store - Women in Art

Marie Claire Vietnam partnered with LOTTE Department Store to present Women in Art as part of the Hanoi Creative Design Festival 2026, celebrating the role of art and aesthetics in contemporary life.

Mar 2026

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Marie Claire Vietnam x Tiffany & Co. - LINKED IN STRENGTH
Case Study

Marie Claire Vietnam x Tiffany & Co. - LINKED IN STRENGTH

On the occasion of International Women’s Day, March 8, Tiffany & Co. collaborates with Marie Claire Vietnam on a campaign celebrating the inner strength of modern women - a strength forged through time, lived experiences, and the profound connections that shape their lives.

Mar 2026

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Marie Claire Digital Issue
Editorial

Marie Claire Digital Issue

Pioneering Vietnam's first fully digital fashion magazine experience, Marie Claire Vietnam Digital Issue transforms the traditional magazine into an immersive digital editorial format, where fashion, imagery, and storytelling are thoughtfully crafted for the online medium.

Feb 2026

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SR Celebrating Local Pride
Events

SR Celebrating Local Pride

SR Celebrating Local Pride is a fashion runway dedicated to Vietnamese local brands, held every May and November by Style Republik (now STYRE).

Dec 2025

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STYRE x Faslink - Exhibition Wearing "Scent" (Mặc "Thơm")
Case Study

STYRE x Faslink - Exhibition Wearing "Scent" (Mặc "Thơm")

Hosted by Faslink, the Mặc "Thơm" exhibition showcased PINALINA™ through a multisensory experience blending nature, technology, and Vietnamese identity, with Style Republik (now STYRE) serving as the production and media partner.

Jun 2025

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