Ho Chi Minh City, Vietnam
Vietnam's luxury fashion media house, connecting with 100M+ audiences across print, digital, community, and events.
STYRE GROUP is Vietnam's youngest fashion media group comprises a portfolio of multiple distinct brands united by a single mission: to define, celebrate, and grow Vietnam's fashion industry on the world stage.
STYRE GROUP was built on two decades of hands-on experience across fashion media, events, and education. From Styre (Style Republik) and Marie Claire Vietnam to Saigon Fashion Runway and the campaigns and activations delivered through Styre Agency, we have earned the trust of the country's most discerning fashion audience and the world's leading luxury brands.
Today, our brands collectively reach over one million engaged readers, viewers, and event attendees across Vietnam - making STYRE GROUP the essential partner for any brand looking to connect with the Vietnamese fashion market.
Brands
Years Experience
Audience
Access Vietnam's most engaged fashion, luxury, and lifestyle consumers across our full portfolio of brands - through editorial, events, digital, and beyond.
Get in Touch →Editorial, digital, and print advertising across the full STYRE GROUP portfolio.
Brand content production: editorial, video, social campaigns, and branded series.
Paid social, search, and programmatic, reaching high-net-worth Vietnamese audiences.
Brand activations and large-scale fashion and beauty events across Vietnam.
International media title licensing into Vietnam — editorial, commercial, and operations support.
Year-round strategic integration across editorial, events, and digital channels.
For Lancôme’s global “What If You Could Choose Your Age” campaign, Lancôme Vietnam partnered with Marie Claire Vietnam on an editorial feature spotlighting four confident, empowered women who embrace self-love and define aging on their own terms. The project introduced the science and innovation behind Serum Longevity MD, while celebrating a more personal and positive perspective on age and beauty.
The gemstone emerges as a poetic metaphor for resilience, sacrifice, and the ever-evolving journey of becoming. Inspired by this spirit, Marie Claire Vietnam and CAO Fine Jewellery draw upon the image of “Ngọc” - both a name and a gemstone to uncover the stories of women in the “Ngọc Trong Đá” campaign.
Marie Claire Power Trip is a 48-hour immersive journey celebrating connection, inspiration, and the power of women supporting women.
We're a small, ambitious team doing work that matters. If you care about fashion, media, and Vietnam's creative future - we'd like to meet you.
careers@styregroup.com →
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