On the occasion of Lancôme’s global “What If You Could Choose Your Age” campaign, Lancôme Vietnam partnered with Marie Claire Vietnam on an editorial feature celebrating four confident, empowered women who embrace self-love and live life on their own terms. The project translated the campaign’s concept and storytelling into a distinctive visual direction and editorial narrative, featuring four talented women through their personal perspectives on age, beauty, and self-expression.
The brief
Develop a photo and video shooting moodboard inspired by Lancôme’s global campaign “What If You Could Choose Your Age” and build an original editorial interview for four talents around the campaign concept. The creative direction also needed to seamlessly integrate Lancôme Serum Longevity MD and its scientific visual elements into the overall editorial.
What we did
- Photoshoot: Developed the overall creative concept for a two-day photoshoot featuring four talents, incorporating Lancôme’s signature campaign color palette and the scientific visual language of Serum Longevity MD.
- Editorial Interview: Built a tailored questionnaire inspired by “What If You Could Choose Your Age" exploring each talent’s perspectives and experiences, while naturally integrating relevant brand and product narratives into the article.
- Social Interview Video: Extended the campaign concept into exclusive social videos for each talent, asking them which age they would choose to return to and why, creating personal and engaging stories for social audiences.
Outcome
- Teasing video
- Ngô Thanh Vân
- Kim Tuyến
- Bảo Thy
- Đinh Ngọc Diệp
- Editorial Article: Lancôme Absolue Longevity MD: Nếu thời gian có thể xoay ngược
- Social-to-web post