Marie Claire Vietnam partnered with YSL Beauty as the official media partner for the launch of the YSL LOVENUDE lipstick collection.
The campaign included a series of "Get Ready With Me" videos featuring Lê Tam Triều Dâng, Phương Anh Đào, and Thái Lê Minh Hiếu, along with product and event PR coverage, as well as on-site media coverage of the launch event.
The brief
To launch the new YSL LOVENUDE sheer lipstick collection, inspired by Yves Saint Laurent’s iconic 1968 sheer chiffon blouse, YSL Beauty brought the collection to life through the luxurious “YSL LOVENUDE HOTEL” launch experience.
As the exclusive media partner, Marie Claire Vietnam delivered exclusive event coverage and produced 03 “Get Ready With Me” videos ahead of the event to generate pre-event buzz and engagement.
What we did
- Content Videos: Extended the YSL LOVENUDE HOTEL experience into pre-event storytelling through 03 “Get Ready With Me” videos, naturally integrating the talents, products, and luxurious hotel setting.
- Exclusive Media Coverage: Captured and amplified the event through exclusive social media coverage and a dedicated PR article on website.
Outcome
- Content Videos
- Actress Phương Anh Đào
- Singer Thái Lê Minh Hiếu
- Actress Lê Tam Triều Dâng
- Exclusive Media Coverage
