To mark an important milestone in Faslink’s journey of researching, developing, and commercializing Vietnamese-origin materials through an Open Innovation Ecosystem, FASLINK partnered with Style Republik (Now STYRE) to introduce PINALINA, a new natural-fiber material.
We also present Wearing “Scent”, a public exhibition showcasing sustainable natural fibers and the journey from responsible production to finished fashion design. The exhibition offered visitors an accessible way to discover the story behind PINALINA - from its sustainable production process and material innovation to its application in contemporary fashion.
The brief
The project featured two key components: a press conference introducing PINALINA, Faslink’s new natural-fiber material, and the Wearing “Scent” exhibition, showcasing its sustainable production journey. STYRE led the overall event production and communications, translating technical research and sustainability data into clear, engaging, and accessible content for a wider audience.
What we did
- Key Visual Development: Developed the event’s visual identity and adapted it across key touchpoints, from presentation visuals and invitations to social media and on-site materials.
- Event Production: Managed end-to-end production, including venue sourcing, 3D layout, production design, construction, and on-site execution. STYRE also developed the event agenda and flow, coordinated with the MC, and managed the event team.
- Event Communication: Developed and executed the communications plan across Style Republik’s channels, translating technical research and sustainability data into accessible editorial content. Managed media outreach, press relations, and media placements to amplify the exhibition’s visibility.
Outcome
- PR Article on Style Republik (now STYRE)
- Mặc “Thơm”: Sự kiện ra mắt Vải sợi Dứa PINALINA™ và cuộc hội ngộ của sáng tạo bản địa
- Vải sợi Dứa PINALINA™ – Thành quả từ mô hình Hệ sinh thái Đổi Mới Sáng Tạo Mở (Open Innovation)
- Ra mắt sản phẩm mới - Vải Sợi Dứa Pinalina™ - nguyên liệu bản địa thuần Việt
- Từ ruộng dứa đến chất liệu bản địa: Hành trình tạo nên Vải Sợi Dứa PINALINA™
- On-site & Recap posts:
- Pre-exhibition
- During exhibition