Saigon Fashion Runway was developed from SR Celebrating Local Pride, the signature fashion runway originally organized by Style Republik (now STYRE). As Vietnam’s fashion market continues to grow rapidly, with Ho Chi Minh City increasingly emerging as a new fashion and creative hub in Southeast Asia, STYRE Agency has expanded the platform into Saigon Fashion Runway to create a broader platform for exchange between Vietnam and the international fashion community, beyond the domestic market.
Developed by STYRE Agency, Saigon Fashion Runway is a fashion event series that connects brands with local and international fashion communities through contemporary, immersive experiences.
The First Season - SAIGON FASHION RUNWAY Powered by FUJIFILM VIETNAM
After half a decade and 10 successful seasons, SR Celebrating Local Pride officially closed one chapter to open a new one under the name Saigon Fashion Runway (SFR). This is a platform with a broader vision, stronger connections to both local and international creative communities, while staying true to the core spirit that has defined its journey: celebrating identity and driving the growth of Vietnamese fashion.
The first season of Saigon Fashion Runway is themed “The New Neon.” In Greek, Neon means “new.” Beyond its vibrant neon hues, The New Neon represents the belief that every transformation begins with a strong foundation. It reflects the journey from SR Celebrating Local Pride to Saigon Fashion Runway - an evolution built on continuity and growth, rather than a new beginning.
- 18 participating fashion brands and designers
- 300+ guests across 4 runway sessions in one day
- Ranked among the Top 5 most-discussed events of the week, generating 4M+ reach across social media platforms
- Welcomed a celebrity guest lineup, including Anh Tài K26 Hồ Đông Quan, Trịnh Thăng Bình, Cheng, K.O, 14 Casper, actress Kim Tuyến, singer Liz Ngụy Thùy Linh, Miss Earth 2018 Phương Khánh, singer Khổng Tú Quỳnh, actress Anh Phạm, and more.