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Marie Claire Digital Issue

Editorial · Content · Case Study

Marie Claire Digital Issue

Pioneering Vietnam's first fully digital fashion magazine experience, Marie Claire Vietnam Digital Issue transforms the traditional magazine into an immersive digital editorial format, where fashion, imagery, and storytelling are thoughtfully crafted for the online medium.

Pioneering Vietnam’s first fully digital fashion magazine experience, Marie Claire Vietnam Digital Issue reimagines the traditional magazine through immersive digital storytelling, with each monthly edition built around a distinct editorial concept.

Launched in February 2026, the Digital Issue has released 8 editions, featuring 55+ thematic editorial articles and generating 50K+ views to date.

February 2026 Digital Issue: Tài từ Tâm

Launched during the Valentine season in February, Marie Claire Vietnam's February Digital Issue explores the theme of love and human relationships through a diverse range of editorial content, including the Main Cover Story alongside dedicated sections on Fashion, Beauty, Film, MC Maison, Relationships, and Travel.

March 2026 Digital Issue: Eternally Reborn

Celebrating International Women's Month, Marie Claire Vietnam's March Digital Issue is a tribute to the strength, individuality, and influence of women. Anchored by a Main Cover Story featuring Tóc Tiên, Hồ Ngọc Hà, and Chi Pu, the issue also presents a curated selection of editorial features spanning fashion, lifestyle, and contemporary cultural perspectives.

April 2026 Digital Issue: Radiance of an Icon

With the April edition, Marie Claire Vietnam introduces the Beauty Digital Issue, a dedicated publication for beauty enthusiasts. Going beyond makeup trends and skincare routines, the issue celebrates timeless ideals of beauty while exploring the confidence, authenticity, and inner strength that define true beauty.

May 2026 Digital Issue: Dear Mom

In celebration of Mother's Month, Marie Claire Vietnam presents a special Digital Issue dedicated to honoring the extraordinary role of mothers. Alongside inspiring features on fashion and beauty, the May edition serves as a heartfelt tribute to the women whose love, strength, and unwavering support have shaped our lives.

June 2026 Digital Issue: The Panthère Women

June Digital Issue - The Panthère Women invites readers into the world of women who embody both allure and mystery, inspired by 1960s Saigon and the enigmatic figures of Mesdames Thanh Sắc. Moving between light and shadow, the issue explores the many facets of femininity - ambition, power, vulnerability, and strength - through the voices of women shaping fashion, art, and culture today.

June 2026 Digital Issue: Friendship Duo

June Digital Issue - Friendship Duo celebrates the many dimensions of friendship, from the power of shared chemistry to the beauty of differences. At its heart is the friendship between Ninh Dương Lan Ngọc and Diễm My 9x, alongside stories exploring iconic fashion duos, friendships tested through travel, the invisible social capital of female friendships, and how digital culture is reshaping the way we connect.

July Digital Issue: The Next Chapter

In the July edition, we explore new beginnings and turning points, where a meaningful encounter, a film project, and a moment in time open the door to a new artistic chapter. Drawing inspiration from Vietnam’s history and cultural heritage, the issue connects the story of Empress Nam Phương with fashion, beauty, historical cinema, and heritage - reflecting on the past while looking toward the next chapter.

July Digital Issue: Motherhood is not a deadline

Our another July Digital Issue, Motherhood Is Not a Deadline, redefines motherhood as a deeply personal journey rather than a timeline to follow. From the evolving bond between mothers and daughters to healthy aging, family dynamics, and solo travel, the issue celebrates women who continue to grow, discover, and embrace every stage of life on their own terms.