SR Celebrating Local Pride is a platform dedicated to helping Vietnamese local fashion brands showcase their collections while connecting them with suppliers, industry partners, and potential customers.
Founded in 2019, SR Celebrating Local Pride debuted as a fashion runway featuring a collaboration between Fashion Designer Phi Pham and Supermodel Mau Thuy. From 2019 to 2025, the platform successfully delivered 10 seasons, bringing together 140+ partners and local brands and attracting 20,000+ participating guests. Across 10 seasons, SR Celebrating Local Pride has also generated 350M+ social media reach, establishing itself as a leading platform for connecting and supporting Vietnam’s local fashion community.
SR CELEBRATING LOCAL PRIDE 2019 - PHI BY PHI PHAM x MÂU THỦY
The debut show of the “Local Pride – Honoring Vietnamese Value” campaign:
- 35 looks showcased
- 300+ attendees
- 700+ media and social media mentions
SR CELEBRATING LOCAL PRIDE 2020
The second show of the campaign, officially establishing a platform for Vietnamese fashion brands:
- 11 brands showcased the collections
- 200+ attendees
- 600+ media and social media mentions
SR CELEBRATING LOCAL PRIDE SPRING/SUMMER 2022 POWERED BY VASCARA
The show officially returned after the COVID-19 pandemic in partnership with VASCARA, a leading Vietnamese footwear and handbag brand, reaffirming its commitment to supporting local fashion brands and further elevating Vietnamese fashion on the global stage:
- 15 brands showcased the collections
- 300+ attendees
- 1,000+ media and social media mentions
SR CELEBRATING LOCAL PRIDE FALL/WINTER 2022 POWERED BY VASCARA
A runway defined by the raw, edgy, and individual spirit of street culture:
- 14 brands showcased their collections
- 600+ attendees
- 1,000+ media and social media mentions
SR CELEBRATING LOCAL PRIDE SPRING/SUMMER 2023 POWERED BY VASCARA
Returning with the theme “The Ego in Fashion – When Fashion Becomes a Reflection of the Self”:
- 14 brands showcased their collections
- 700+ attendees
- 20+ leading media outlets covered the event
- 1,200+ media and social media mentions
SR CELEBRATING LOCAL PRIDE FALL/WINTER 2023 IN PARTNERSHIP WITH BIDU
At the end of 2023, SR Celebrating Local Pride partnered with e-commerce platform BIDU to adopt the “See Now – Buy Now” model, allowing guests to purchase featured collections directly from the runway. This initiative established SR Celebrating Local Pride as Vietnam’s first fashion runway to adopt the model, bridging the gap between fashion presentation and immediate commerce:
- 15 participating fashion brands
- 1,000+ guests across 4 runway sessions in one day
- All featured collections sold out within 6 hours of launching at the event
SR CELEBRATING LOCAL PRIDE 7 IN PARTNERSHIP WITH BIDU
Continuing its mission to support Vietnamese local brands, the show returned with a focus on innovation and business growth, creating new opportunities for brands to connect with potential business partners and customers:
- 16 participating fashion brands
- 1,000+ guests across 4 runway sessions in one day
- 100+ international guests attended the event
- Featured collections sold out throughout the event
SR CELEBRATING LOCAL PRIDE 8
The show reinforces the scale and prestige of the program, contributing not only to production excellence but also to retail sales and e-commerce performance:
- 10 participating fashion brands
- Over 800 guests across 3 runway sessions in one day
- 100+ international guests attended the runway shows
SR CELEBRATING LOCAL PRIDE 9 POWERED BY TRESEMMÉ
In partnership with premium haircare brand TRESemmé, SR Celebrating Local Pride generated significant buzz across the fashion community, bringing together renowned industry figures, including Supermodels Minh Tú, Hoàng Thùy, and Chế Nguyễn Quỳnh Châu, Singer Mỹ Mỹ, Miss World Vietnam 2024 Lê Nguyễn Bảo Ngọc, and standout contestants from Miss Cosmo Vietnam 2025.
- 18 participating fashion brands
- 1,200+ attendees across 4 runway sessions in one day
- USD 3.3 million in earned media value (EMV)
SR CELEBRATING LOCAL PRIDE X
SR Celebrating Local Pride X marks the 10th edition of Style Republik's signature showcase, celebrating over five years of championing Vietnam's local fashion industry.
- 8 participating fashion brands
- 1,000+ attendees across 4 runway sessions in one day
- 500+ media features across press and digital platforms